About us
Built on connection
Inspired by a love of food, travel and the experiences that bring people together, we founded Social Tap in 2011. Today, we partner with tourism, leisure, hospitality and food and drink brands, bringing together brand, marketing and strategic thinking to help create moments that matter.
for the moments that matter
Some moments stay with you. The ones that bring people together, spark something new, or turn an ordinary day into one worth remembering. Those moments have always mattered to us.
Matt and I founded Social Tap in 2011, inspired by a shared love of food, travel and the experiences that connect people. We were drawn to the businesses creating those moments and wanted to help them tell their stories, build their brands and grow.
Over the years, we’ve had the privilege of working alongside tourism operators, hospitality venues, food and drink brands, destinations and experience-led businesses across Australia and beyond. Businesses built on connection, community and creating memorable experiences for others.
While our industries have remained much the same, the world around them has changed dramatically. Technology moves faster. Marketing channels continue to evolve. Customer expectations are constantly shifting. Today, businesses need more than a team to execute.
They need clarity. They need strategic thinking. They need a partner who can help make sense of complexity, navigate change and bring confidence to the decisions that shape what comes next.
That’s how our role has evolved. Beyond delivering the work, we help guide it. Bringing together brand, marketing, customer experience and business thinking to help our clients move forward with purpose.
At its heart, Social Tap is still built on the same belief it was founded on all those years ago: that meaningful experiences create lasting connections.
We’re grateful to work with good people, building brands that shape how people travel, taste and experience the world.
We’d love for you to have a seat at our table.
Michelle Mason
Managing Director
the joy of working together
Michelle
Managing Director
Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...
Meet Michelle
Mark
Senior Web Developer
A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...
Meet Mark
Cecile
Senior Graphic Designer
A natural creative and lover of cheese, wine and good music Cecile has over ten years of experience in the design industry.
Meet Cecile
Mika
Brand & Partnerships Manager
With five years of agency experience, Mika is our passionate Brand Marketing Specialist. Specialising in brand and content marketing, she approaches every project with a burning desire...
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Emily
Client Marketing Manager
With five years of experience in the agency world, Emily has worked with a diverse range of clients, from property and lifestyle brands to fashion, startup apps, investment banking, education, and now, the exciting realm of eat, drink, and travel!
Meet Emily
Matthew
Managing Director
With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...
Meet Matt
Crispian
Web Developer
With previous experience in various fields including hospitality and retail, as well as owning and managing a small business, Crispian has a great understanding of what each business needs from their website and takes pride in delivering outstanding results for our clients.
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Matthew
Senior Art Director
As Senior Art Director, Matt leads concept development, creates and maintains client branding vision and guidelines across our portfolio, while supporting and mentoring the design teams day to day and long term goals.
Meet Matt
Pritish
Digital Advertising Specialist
A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.
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Jay
Digital Marketing Manager
Jay is a skilled digital marketing professional and the Digital Marketing Manager at Social Tap. With a Bachelor of Business in Marketing, Jay brings extensive experience in digital campaign planning and optimisation.
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Renan
Web Administrator
An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...
Meet Renan
Alicia
Marketing Coordinator
Meet Alicia Berry, one of our gun Marketing Coordinators, Alicia is armed with a diploma in Social Media Marketing and years of experience in the tourism and hospitality industry.
Meet Alicia
Andrew
Web Developer
Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...
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Hannah
Content Marketing Specialist
Hannah brings a fresh, creative energy to the Social Tap team, drawing on a background in customer experience and content creation across New Zealand and Australia...
Meet Hannah