At Social Tap, we forge unforgettable connections and champion big ideas. As a leading agency in the tourism, leisure, food and drink sectors, we are recognised for our partnership approach, authentic relationships, and exceptional service. We are passionate about helping brands thrive by creating memorable experiences and fostering genuine connections.
As time unfolds, certain moments leave lasting impressions on our lives. When we look closely, we can often pinpoint those moments where ideas flourished and shaped who we are and what we do today.
This was true when Matt and I began Social Tap in 2011. We were, and still are, inspired by moments that bring people together. Whether it’s the excitement of trying something new or the collective joy of a shared adventure, we share a passion for creating and harnessing these moments.
Our love for culinary and travel experiences led to the creation of Social Tap. With our expertise in marketing, strategy, customer experience, and digital landscapes, we’ve built long-lasting partnerships with brands across the tourism, leisure, food & drink industries. These brands thrive on interaction and experience. Through our trusted relationships, we’ve extended the conversation beyond bricks-and-mortar establishments in transformative ways, fostering connections “beyond the bar.”
We’ve come a long way since that moment all those years ago, but the core of what makes us ‘us’ remains unchanged. Our focus is on what really matters: true connections, unwavering quality, and the joy of working together. We’d love for you to have a seat at our table.
Michelle Mason
Managing Director
Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...
Meet Michelle
Abbey’s previous in-house marketing roles for Tourism, Travel and Hospitality industries amplifies her love for all things eat, drink and travel. Despite holding a particular passion for these industries, Abbey has also worked with retail and e-commerce brands to increase their presence online.
Meet Abbey
With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...
Meet Matt
Naomi is a self-confessed food and wine lover whose hours are consumed by all things creative. Working her digital magic as a graphic designer for both print and digital, Naomi loves being able to mix her passions of food, design, technology and beautiful marketing...
Meet Naomi
Dan has an extensive background in marketing and client management starting in Sports Marketing. An avid believer in an integrated approach, he specialises in digital advertising and marketing strategy...
Meet Daniel
A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...
Meet Mark
Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products...
Meet Gail
As Senior Art Director, Matt leads concept development, creates and maintains client branding vision and guidelines across our portfolio, while supporting and mentoring the design teams day to day and long term goals.
Meet Matt
A natural creative and lover of cheese, wine and good music Cecile has over ten years of experience in the design industry.
Meet Cecile
With previous experience in various fields including hospitality and retail, as well as owning and managing a small business, Crispian has a great understanding of what each business needs from their website and takes pride in delivering outstanding results for our clients.
Meet Crispian
Emily is a social butterfly and creative creature who thrives on being part of a team. Holding a Bachelor of Business Management with majors in marketing and human resources she is an all-rounder.
Meet Emily
A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.
Meet Pritish
With five years of experience in the agency world, Emily has worked with a diverse range of clients, from property and lifestyle brands to fashion, startup apps, investment banking, education, and now, the exciting realm of eat, drink, and travel!
Meet Emily
Jay is a skilled digital marketing professional and the Digital Marketing Manager at Social Tap. With a Bachelor of Business in Marketing, Jay brings extensive experience in digital campaign planning and optimisation.
Meet Jay
The simplest way to describe Reggie? Passionate. Creative. Adventurous. He likes to begin a day with a cup of coffee and end with an ice-cold beer. Reggie holds a Bachelor’s Degree in Arts, majoring in Advertising. He's a well-rounded performer with expertise in visual arts...
Meet Reggie
Gemma brings a wealth of experience and diverse skills to our team at Social Tap. With a dynamic career path spanning over 10 years in administration, along with expertise in sales, marketing, personal training and even house renovation.
Meet Gemma
An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...
Meet Renan
Meet Alicia Berry, one of our gun Marketing Coordinators, Alicia is armed with a diploma in Social Media Marketing and years of experience in the tourism and hospitality industry.
Meet Alicia
Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...
Meet Andrew