BRAND, MARKETING & CREATIVE SERVICES FOR
Food & Drink

At Social Tap, we bring food and drink brands to life by enriching every step of the customer journey. We’re passionate about turning curiosity into loyal customers and repeat purchases. From sparking initial interest to fostering lasting connections after the sale, our strategies make sure your brand shines at every touchpoint.

Our Approach How We help Get In Touch
Social Tap Brand Agency (106)

Our
Approach

In the competitive world of food and drink, capturing the taste buds and loyalty of consumers is essential. We focus on inspiring potential customers with compelling stories and mouth-watering visuals. Our strategies are tailor-made to showcase the unique offerings of your brand, supported by deep consumer and category insights. This ensures a memorable and engaging customer journey, built on a foundation of empathy and understanding of consumer needs.

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Full-Service Marketing Retainers

Our full-service marketing retainers are crafted to address the unique challenges faced by food and drink brands. By providing comprehensive support, we ensure that every aspect of your marketing is expertly managed. With our retainers, you gain a dedicated brand marketing partner committed to delivering consistent marketing excellence, increasing customer loyalty, and fostering brand advocacy. We maintain an always-on approach, supported by a seasonal marketing plan to keep your brand relevant and engaging year-round. Whether through trade marketing, retail collaborations, or direct-to-consumer initiatives, we know which channels to use and how to use them effectively. This holistic approach helps you create a seamless and engaging customer experience that drives loyalty and repeat purchases.

We offer a comprehensive range of marketing services to manage all aspects of a business’s marketing and advertising strategy. This holistic approach provides several advantages:

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Tailored Strategies for the Consumer Lifecycle 

We help you understand the consumer lifecycle and offer strategic guidance and support to engage your target market at every stage of their journey. By focusing on the key phases—awareness, consideration, purchase, consumption, and advocacy—we ensure that each phase is given due consideration when building your brand’s strategy. Our approach leverages consumer and category insights to tailor our strategies, ensuring your investment is optimised for the best results. By knowing which channels to use and how to use them effectively, we help you create a seamless and engaging customer experience that drives loyalty and repeat purchases.

Big Thinking
Unforgettable
Connections.

Get in Touch

How We 
Help

Brand Strategy & Identity

We craft unique brand identities and strategies that resonate with consumers, ensuring your food product or beverage brand stands out in the crowded market.

Customer Experience

We optimise every stage of the consumer lifecycle, enhancing touchpoints from initial interest to post-purchase engagement, ensuring memorable and repeatable experiences for your customers.

Website Design & Development

We design and develop user-friendly websites that support every stage of the consumer’s journey, include best practice eCommerce solutions for brands selling direct to consumer. 

Social Media

Engage and inspire consumers with our targeted social media strategies, creating compelling content that drives interaction and builds a loyal community around your food or drink brand.

Content & Storytelling

We create captivating content and tell engaging stories that highlight your brand’s unique qualities, manage UGC and forge deep connections with your audience and driving brand loyalty.

PR & Partnerships

Boost your brand’s visibility through strategic PR and partnerships, connecting you with influencers, media, and industry allies to amplify your reach and credibility.

Advertising

Maximise your marketing budget with targeted advertising campaigns, from ad creation to placement and performance tracking, ensuring optimal return on investment for your food or drink brand.

Design & Production

From digital to packaging, our high-quality design and production services capture attention and convey your brand’s unique story, creating lasting impressions that drive customer loyalty.

Big Thinking.
Unforgettable
Connections.

Get in Touch

Is Social Tap
the right partner
for you?

We believe in cultivating true partnerships that resonate with the ethos and aspirations of your brand. To understand if we are the right fit for each other, consider the following aspects.

Discover
how Social Tap’s tailored marketing services can transform your brand and drive lasting success.

Get in Touch

Your Industry Focus

Brands in the food and drink sectors benefit from our deep understanding and extensive experience, making our services especially aligned with your unique needs.

Foundations and Building Blocks 

We seek partners who prioritise brand-led marketing and are committed to an always-on strategy. If your vision includes building a strong, distinct brand identity that resonates with your audience, our approach is perfectly suited for you.

Dedication to Sustainable Growth

We value partners committed to sustainable, long-term growth. Our strategies are designed not just for immediate impact but for enduring success, aligning with businesses that seek substantial, progressive development.

Value in Long-Term Partnerships

At Social Tap, we value the depth and significance of long-term partnerships. We thrive with brands that appreciate the benefits of a collaborative relationship, working together to achieve sustained success. Our approach goes beyond transactional interactions, focusing on creating meaningful, impactful strategies that foster growth and loyalty over time. We are dedicated to being your trusted partner, committed to supporting your brand’s journey and ensuring lasting positive outcomes.

Discover
how Social Tap’s tailored marketing retainers can transform your brand and drive lasting success.

Get in Touch

Case
Studies

Yowie World

Yowie are on a mission to teach us about endangered wildlife, their habitats, and how we can help save the natural world… and there’s no sweeter way to learn than with the help of yummy chocolate! Each Yowie Surprise-Inside is made of 100% milk chocolate, which is sustainably sourced and Rainforest Alliance Certified, and comes with an endangered animal surprise toy and fact leaflet hidden inside. As you Play, Collect, and Learn you’ll discover why Yowie Surprise-Inside Chocolate really is The Smart Treat.

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Milton Rum

Milton Rum has been operating in the craft spirits market since May 2018. With the vision to lead a new renaissance in Australian Rum, using a contemporary and principled approach, Milton Rum is on the cusp of transforming from a small boutique manufacturer into a true industry player, as evident by the recent acceptance into the Endeavour Drinks portfolio of retailers.

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Loaf

Loaf is a sub-brand for the in-house bakery of the IGA Marketplace. With locations throughout Brisbane and the Sunshine Coast, IGA Marketplace offers customers so much more than a grocery store – Their customers are challenged to Love Where You Shop.

The design team was inspired by the boulangeries of Paris when creating this understated word mark design.

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Noosa Natural Chocolate

Noosa Natural Chocolate are known for creating premium, quality products made with fresh, natural ingredients right here on the Sunshine Coast. Their chocolate allows people a special treat that they can enjoy daily. Noosa Natural Chocolate isn’t designed to be gobbled up in one sitting, rather savoured at the end of the day when you have time to really enjoy the taste of fresh, natural ingredients coated in premium milk, dark or white chocolate.

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Maleny Food Co

Maleny Food Co. may be well known for it’s fresh Maleny artisan gelato and sorbet, but it’s so much more than a gelato shop! Maleny Food Co. based in the heart of the Sunshine Coast Hinterland, Queensland is a producer, wholesaler, retailer and food tourism destination all rolled into one.

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IGA Marketplace Zumbo winter warmers

We teamed up with Adriano Zumbo – Australian patisserie, TV presenter, host of Zumbo’s Just Desserts and frequent guest on MasterChef Australia – to create a delicious online showcase, a tasty digital marketing campaign and a delectable foodie experience for one lucky shopper.

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Woombye Cheese

We have managed all marketing elements for Woombye Cheese since 2014 including website design and management, graphic design, digital strategy, social media management, video management, photography and styling.

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Food & Drink
Website Design

Website Design

Food & Drink
Website Design

Website Design

Ready
to build your brand?

Contact us today to build meaningful connections and impactful campaigns.

Get in Touch

In their
Words

Our work speaks through the experiences of those we’ve partnered with. Here’s what some of our Food & Drink clients have to say:

My experience was excellent and as testament, I would hire Social Tap again and recommend them to anyone for website development.  

Cynthia – Yowie Chocolate

We have engaged with Social Tap for many years for our website design and updates, and to handle all our social media posts and photos. They are true professionals and take a genuine interest in our business and our brand. Their marketing skills and commitment is second to none. We would highly recommend anyone engaging Social Tap for their business.  

Karen – Woombye Cheese
Social Tap Marketing Agency (77)

Let's
Chat

1800 300 052
[email protected]