At Social Tap, we bring food and drink brands to life by enriching every step of the customer journey. We’re passionate about turning curiosity into loyal customers and repeat purchases. From sparking initial interest to fostering lasting connections after the sale, our strategies make sure your brand shines at every touchpoint.
Our full-service marketing retainers are crafted to address the unique challenges faced by food and drink brands. By providing comprehensive support, we ensure that every aspect of your marketing is expertly managed. With our retainers, you gain a dedicated brand marketing partner committed to delivering consistent marketing excellence, increasing customer loyalty, and fostering brand advocacy. We maintain an always-on approach, supported by a seasonal marketing plan to keep your brand relevant and engaging year-round. Whether through trade marketing, retail collaborations, or direct-to-consumer initiatives, we know which channels to use and how to use them effectively. This holistic approach helps you create a seamless and engaging customer experience that drives loyalty and repeat purchases.
We offer a comprehensive range of marketing services to manage all aspects of a business’s marketing and advertising strategy. This holistic approach provides several advantages:
We help you understand the consumer lifecycle and offer strategic guidance and support to engage your target market at every stage of their journey. By focusing on the key phases—awareness, consideration, purchase, consumption, and advocacy—we ensure that each phase is given due consideration when building your brand’s strategy. Our approach leverages consumer and category insights to tailor our strategies, ensuring your investment is optimised for the best results. By knowing which channels to use and how to use them effectively, we help you create a seamless and engaging customer experience that drives loyalty and repeat purchases.
We craft unique brand identities and strategies that resonate with consumers, ensuring your food product or beverage brand stands out in the crowded market.
We optimise every stage of the consumer lifecycle, enhancing touchpoints from initial interest to post-purchase engagement, ensuring memorable and repeatable experiences for your customers.
We design and develop user-friendly websites that support every stage of the consumer’s journey, include best practice eCommerce solutions for brands selling direct to consumer.
Engage and inspire consumers with our targeted social media strategies, creating compelling content that drives interaction and builds a loyal community around your food or drink brand.
We create captivating content and tell engaging stories that highlight your brand’s unique qualities, manage UGC and forge deep connections with your audience and driving brand loyalty.
Boost your brand’s visibility through strategic PR and partnerships, connecting you with influencers, media, and industry allies to amplify your reach and credibility.
Maximise your marketing budget with targeted advertising campaigns, from ad creation to placement and performance tracking, ensuring optimal return on investment for your food or drink brand.
From digital to packaging, our high-quality design and production services capture attention and convey your brand’s unique story, creating lasting impressions that drive customer loyalty.
We believe in cultivating true partnerships that resonate with the ethos and aspirations of your brand. To understand if we are the right fit for each other, consider the following aspects.
Brands in the food and drink sectors benefit from our deep understanding and extensive experience, making our services especially aligned with your unique needs.
We seek partners who prioritise brand-led marketing and are committed to an always-on strategy. If your vision includes building a strong, distinct brand identity that resonates with your audience, our approach is perfectly suited for you.
We value partners committed to sustainable, long-term growth. Our strategies are designed not just for immediate impact but for enduring success, aligning with businesses that seek substantial, progressive development.
At Social Tap, we value the depth and significance of long-term partnerships. We thrive with brands that appreciate the benefits of a collaborative relationship, working together to achieve sustained success. Our approach goes beyond transactional interactions, focusing on creating meaningful, impactful strategies that foster growth and loyalty over time. We are dedicated to being your trusted partner, committed to supporting your brand’s journey and ensuring lasting positive outcomes.
Yowie are on a mission to teach us about endangered wildlife, their habitats, and how we can help save the natural world… and there’s no sweeter way to learn than with the help of yummy chocolate! Each Yowie Surprise-Inside is made of 100% milk chocolate, which is sustainably sourced and Rainforest Alliance Certified, and comes with an endangered animal surprise toy and fact leaflet hidden inside. As you Play, Collect, and Learn you’ll discover why Yowie Surprise-Inside Chocolate really is The Smart Treat.
Learn MoreMilton Rum has been operating in the craft spirits market since May 2018. With the vision to lead a new renaissance in Australian Rum, using a contemporary and principled approach, Milton Rum is on the cusp of transforming from a small boutique manufacturer into a true industry player, as evident by the recent acceptance into the Endeavour Drinks portfolio of retailers.
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Loaf is a sub-brand for the in-house bakery of the IGA Marketplace. With locations throughout Brisbane and the Sunshine Coast, IGA Marketplace offers customers so much more than a grocery store – Their customers are challenged to Love Where You Shop.
The design team was inspired by the boulangeries of Paris when creating this understated word mark design.
Learn MoreNoosa Natural Chocolate are known for creating premium, quality products made with fresh, natural ingredients right here on the Sunshine Coast. Their chocolate allows people a special treat that they can enjoy daily. Noosa Natural Chocolate isn’t designed to be gobbled up in one sitting, rather savoured at the end of the day when you have time to really enjoy the taste of fresh, natural ingredients coated in premium milk, dark or white chocolate.
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Maleny Food Co. may be well known for it’s fresh Maleny artisan gelato and sorbet, but it’s so much more than a gelato shop! Maleny Food Co. based in the heart of the Sunshine Coast Hinterland, Queensland is a producer, wholesaler, retailer and food tourism destination all rolled into one.
Learn MoreWe teamed up with Adriano Zumbo – Australian patisserie, TV presenter, host of Zumbo’s Just Desserts and frequent guest on MasterChef Australia – to create a delicious online showcase, a tasty digital marketing campaign and a delectable foodie experience for one lucky shopper.
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We have managed all marketing elements for Woombye Cheese since 2014 including website design and management, graphic design, digital strategy, social media management, video management, photography and styling.
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Contact us today to build meaningful connections and impactful campaigns.
Our work speaks through the experiences of those we’ve partnered with. Here’s what some of our Food & Drink clients have to say:
