The treat that keeps on giving!
An Australian confectionery icon, Yowie World is a much loved brand uniquely positioned as the treat that keeps on giving! The Surprise-inside chocolate offers parents a better option when it comes to rewarding children. Alongside the delicious 100% milk chocolate, the hand painted collectibles teach kids about endangered species and their importance within ecosystems, all around the world.
Take an iconic Australian chocolate, Yowie World, and build the same level of brand affinity within the U.S. market through a multichannel marketing strategy. In the beginning of working with the team at Yowie, it was clear the efforts needed to be targeted to reach the audience within the category effectively.
We developed a marketing strategy and annual marketing plan in alignment with their key business objectives, core target markets and seasonal peaks and troughs.
Our strategy is focused on creating engaging educational and playful content that provides a relevant play and learn resource for parents and keeps Yowie top of mind as the smarter treat for kids. Our digital-focused strategy is aimed at driving traffic back to the website and converting email subscriptions.