Maleny Food Co. may be well known for it’s fresh Maleny artisan gelato and sorbet, but it’s so much more than a gelato shop! Maleny Food Co. based in the heart of the Sunshine Coast Hinterland, Queensland, is a producer, wholesaler, retailer and food tourism destination all rolled into one.
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The Brief
Maleny Food Co. came to us having just purchased Colin James, the highly respected and multi-award winning Maleny gelato factory and café with an inspiring vision – and we were up for the challenge!
Together We…
The transition of new owners, new name and new branding was a complex one as we needed to ensure we brought existing lovers of the product, café customers, new target markets, wholesalers, retailers, suppliers and the local community on the journey with us. Considered detail such as exact outlines of Maleny famous Bunya trees and Guernsey cows that make Maleny Famous were integrated into the new logo.
The Outcome
After a branding process involving many annotations, concepts and lots of gelato – Maleny Food Co. was born.
Branding
Packaging
Website
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