Brand Strategy
Creative Direction
Video
Photography
When Heads of Noosa set out to craft a truly refreshing Ginger Beer, they didn’t just want another beverage – they wanted a standout product that would redefine the category in Queensland. That’s where we came in.
Our team worked closely with Heads of Noosa to bring this exciting new release to life, starting with in-depth market research and competitor analysis to position their Ginger Beer as a premium, must-try drink. From there, we developed a captivating brand identity, designed eye-catching tap decals and product packaging, and created engaging EDMs and social media content to generate excitement around the launch.
To capture the essence of this refreshing brew, we managed a dynamic product photoshoot and video shoot, ensuring the brand’s bold and crisp personality shone through at every touchpoint.
The result? A Ginger Beer that’s already making waves on the Sunshine Coast.
Cheers to the Heads of Noosa team for crafting an exceptional new addition to their tap lineup! If you want to Get a Heads, head to the Heads of Noosa Taproom to taste it for yourself.
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