STRATEGIC BRAND & VISUAL IDENTITY DEVELOPMENT
Dune Road Vineyard came to us with a big creative vision and lots of ideas! Our challenge was to bring them together into a cohesive brand identity that captured Noosa’s relaxed sophistication while reflecting the heritage and craftsmanship of winemaking.
We developed an elevated primary brand identity, complemented by a handwritten script and refined details, including the key and quatrefoil.
Each element was carefully considered to work across the brand, particularly on wine labels where scale and detail matter.
At the heart of the brand is a hero illustration intertwining grapes and a signature rose. Using existing illustrations as a starting point, our design team reworked the artwork to create something distinctive to Dune Road Vineyard. Designed to work across everything from print to engraving and burnishing, it became a defining feature of the brand.
A real favourite for our design team, this project was made even more enjoyable by a client who brought endless enthusiasm, creativity and ideas to the table. We loved the challenge of bringing their vision together into something considered, cohesive and distinctly their own.
