The Heart of Hastings Street
Everyone who has visited Noosa, knows and loves Aromas Noosa. Sitting at Aromas front facing chairs, or enjoying an evening cocktail watching the Hasting Street procession wander by, is a necessity for any visitor to Noosa. Aromas is the Heart of Hastings Street.
Aromas Noosa is a Hastings Street institution offering diversity from sunrise to evening. Their iconic street-facing tables remain, and they now boast a beautiful bar and terrace inspired by lazy afternoons on the Cote D’Azur.
Rebranding this Noosa icon was a challenge we couldn’t take lightly.
We delved into what made Aromas tick and more importantly why people cared so much about this Noosa icon. From there the ‘Heart of Hasting Street’ concept started to take shape. Working with local Noosa Artist Cass Deller we developed the hand painted Noosa icons and worked through all brand collateral and communications to create a truly memorable rebrand.
The simplicity of the ‘heart of Hasting Street’ speaks for itself just like the famous destination that means so much to so many.
