A South Pacific island like no other
This was never going to be just another brief – it’s the kind of work that inspires you to go all in.
Norfolk Island invited us to help bring their story to life, and in doing so, we’ve helped shape a destination brand that’s as layered and soulful as the island itself. With brand and destination strategy led by Bec Lauder Consulting and informed by deep community consultation, our role has been to bring it all to life – spanning brand, digital, content, social, PR and media.
We’re proud to be Norfolk Island’s lead marketing partner, working side by side to showcase this extraordinary island to the people who’ll truly get it.
Built to connect – for visitors, trade & community
From the ground up, we developed a destination website that reflects Norfolk’s rich character – showcasing its natural beauty, unique experiences, and almost every operator on the island.
For trade and industry, we designed a tailored toolkit and tourism hub, providing a central resource for brand assets, campaign materials and visitor insights – helping local operators connect, promote and grow.
Alongside this, we continue to deliver a full-service marketing approach across owned, earned and paid channels. This includes on-island content production, social media strategy and management, PR and collaborations, media planning and performance. It’s a long-term partnership designed to evolve with the island and the audience who calls it their kind of place.
