The Return of a Seasonal favourite
After years of fans asking for its return, the Heads of Noosa team knew the time had come to bring the Bock back to the lineup. But this fan-favourite had to come back with a bang worthy of its anticipation.
We partnered with the team to reintroduce this German-style beer in a way that honoured its heritage while creating a moment worthy of the wait. Rich, refined and brewed with a blend of six malts, this traditional German lager delivers a fuller body layered with smooth caramel and chocolate notes, finishing impeccably clean.
Our role was to craft the relaunch look and feel and develop the strategy to bring Bock back to market with impact. From creative direction through to rollout, our goal was to ensure its return landed as boldly as the beer itself, while clearly signalling to fans that this is a limited seasonal release – once it’s gone, it’s gone until next Autumn.
Discover the bock
We loved collaborating with the Heads of Noosa team to shape the creative identity behind the Bock’s long-awaited return.
The visual direction was designed to sit seamlessly within the Heads of Noosa family while giving the Bock its own distinct presence. Drawing inspiration from the beer’s heritage, we incorporated subtle traditional German design cues, layered with rich autumn tones to reflect its seasonal release and annual return.
We embraced the deep orange tones of the bottle across the creative, sometimes allowing the colour to lead the visual story and at other times letting the bottle shine as the hero. The result was a look and feel that felt both familiar and refreshed, perfectly suited to welcome the Bock back.
Beyond the visual identity, we developed the relaunch strategy alongside the Heads of Noosa team, and rolled it out across website, social media, advertising and email. Email played a particularly important role, speaking directly to loyal fans who had been waiting patiently for the Bock’s return.
The Bock is now officially back where it belongs.
Launched with energy and anticipation, the response has been incredibly positive from both loyal fans and new drinkers discovering the beer for the first time.
Available online, at the Heads of Noosa Taproom and in select venues, the return of the Bock has been well worth the wait. Even better, it’s set to return every Autumn, giving beer lovers something rich, refined and familiar to look forward to each year.
Helping bring the return of such a beloved beer to life was such a rewarding project to be a part of, and if you haven’t tried the Bock yet, it’s a must. Safe to say our office will be fully stocked with it every Autumn from here on out!
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