Fresh, handcrafted cheese made in one of this country’s most beautiful regions.
Woombye may not be a well-known town, but Woombye Cheese Company is putting it on the map thanks to its award-winning, artisan soft cheeses.
Originally founded by Graeme and Karen Paynter in 2013, Woombye Cheese has grown and expanded its range over the years as customers all over Australia have become passionate Woombye Cheese lovers.
We have managed all marketing elements for Woombye Cheese since 2014 including website design and management, graphic design, digital strategy, social media management, video management, photography and styling.
As Woombye Cheese does not sell direct to the public, its digital strategy is focused on brand awareness to ensure its cheese is searched for whenever a consumer is looking for a boutique soft cheese, or recognised instantly when spotted on the shelf.
The management of all elements of the brand’s digital strategy serves this purpose through crafted content such as recipe videos, ebooks, and competitions across Facebook and Instagram to generate website traffic and convert to email subscriptions.
As a food producer that does not sell direct to the public, much of the graphic design and print work we have completed for Woombye Cheese has been industry and retail focused. The brand attends and exhibits at food festivals across Australia, as well as industry conventions and award events.
We have worked with Woombye Cheese to complete graphic design for printed marketing collateral, signage, advertising elements, as well as brand awareness campaigns and promotions.
All great stories require a video, and the Woombye Cheese provenance story was just waiting to be brought to life through video.
