Mika Headshot Photo Dec 2025

Mika Francis

Brand Marketing Specialist

With five years of agency experience, Mika is our passionate Brand Marketing Specialist. Specialising in brand and content marketing, she approaches every project with a burning desire to understand the purpose, background and vision behind each brand, so she can tell their story in a way that connects authentically with the right people.

Joining Social Tap is a full-circle moment for Mika. She began her marketing career here as an intern in 2021, before growing into a Brand Content Specialist over two years as a Tapper, and then moving to the West Coast.

After a few years at an agency in WA working with a massive variety of clients from different industries, Mika has now rejoined the Tapper team and is based in Perth. She returns to the team bringing experience in content creation and strategy, SEO and GEO (Generative Engine Optimisation), customer journey mapping and brand strategy – and she couldn’t be happier to be back with her Social Tap family.

Outside of work, you’ll find Mika getting outside and enjoying nature in every way; walking her Aussie Shepherd Koda, exploring WA’s stunning coastline, horse riding, fishing, camping… you name it! And when she’s not doing that, you’ll find her chasing down country music gigs, growing her record collection, and spending time with her family and friends.

Michelle Mason Social Tap

Michelle

Managing Director

Michelle has 20 years experience in customer strategy and experience, marketing and sales in the media, hospitality and tourism industries. She spends her work days consulting with businesses and helping them to develop integrated marketing strategies...

Meet Michelle
Abbey

Abbey

Client Manager & Content Specialist 

Abbey’s previous in-house marketing roles for Tourism, Travel and Hospitality industries amplifies her love for all things eat, drink and travel. Despite holding a particular passion for these industries, Abbey has also worked with retail and e-commerce brands to increase their presence online.

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Matthew Mason Social Tap

Matthew

Managing Director

With a background in investment banking working for JP Morgan and Goldman Sachs, Matthew moved into IT in early 2000, completing his Bachelor of Information Technology from Bond University in 2002...

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Mark

Mark

Senior Web Developer

A perfect mix of creative and strategic approach makes Mark our (not so secret) weapon when it comes to websites. Mark is our Web Developer and spends his day designing and developing websites that are highly functional, offer exceptional user experience and ensures the finished result becomes a key brand asset...

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Gail Social Tap

Gail

PR & Media Consultant

Gail has 20 years’ experience in PR, marketing and communications working with big name brands in the consumer/lifestyle space. Throughout her career Gail has worked both in house and agency in a diverse range of industries including FMCG, homewares, motorsport, MLM, health, food & beverage, transport, building, engineering and kids’ products...

Meet Gail
Matt S

Matthew

Senior Art Director

As Senior Art Director, Matt leads concept development, creates and maintains client branding vision and guidelines across our portfolio, while supporting and mentoring the design teams day to day and long term goals.

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Cecile

Cecile

Senior Graphic Designer

A natural creative and lover of cheese, wine and good music Cecile has over ten years of experience in the design industry.

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Crispy

Crispian

Web Developer

With previous experience in various fields including hospitality and retail, as well as owning and managing a small business, Crispian has a great understanding of what each business needs from their website and takes pride in delivering outstanding results for our clients.

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Pritish

Pritish

Digital Advertising Specialist

A keen interest in analytics and performance measurement led Pritish into the ever-changing world of digital marketing – and we are excited to have him on the Social Tap team as our Digital Advertising Specialist.

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Emily

Emily

Client Marketing Manager

With five years of experience in the agency world, Emily has worked with a diverse range of clients, from property and lifestyle brands to fashion, startup apps, investment banking, education, and now, the exciting realm of eat, drink, and travel!

Meet Emily
Jay

Jay

Digital Marketing Manager

Jay is a skilled digital marketing professional and the Digital Marketing Manager at Social Tap. With a Bachelor of Business in Marketing, Jay brings extensive experience in digital campaign planning and optimisation.

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Renan

Renan

Web Administrator

An energetic, self-starter, Renan took up Bachelor of Science in Computer Science back in 98 and has been involved in Computer and IT related matters ever since. He is constantly updating his (mad online) skills and is qualified in Computer Technology...

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Alicia Berry

Alicia

Marketing Coordinator

Meet Alicia Berry, one of our gun Marketing Coordinators, Alicia is armed with a diploma in Social Media Marketing and years of experience in the tourism and hospitality industry.

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Andrew Garcia

Andrew

Web Developer

Andrew lives and breathes digital marketing and design and has been a Professional Software Developer for more than eight years. His professional goal is to produce finely crafted web applications, and ensure each project is well maintained. It is this impressive attention...

Meet Andrew
Mika Headshot Photo Dec 2025

Mika

Brand Marketing Specialist

With five years of agency experience, Mika is our passionate Brand Marketing Specialist. Specialising in brand and content marketing, she approaches every project with a burning desire...

Meet Mika
Hannah Lowther 3

Hannah

Content Marketing Specialist

Hannah brings a fresh, creative energy to the Social Tap team, drawing on a background in customer experience and content creation across New Zealand and Australia...

Meet Hannah