Brand
Creative Direction
Website
In the heart of the Noosa region, where the sun kisses the waters and the bushland reaches the sea, Noosa Luxury Stays has been curating private holiday accommodation for more than 25 years.
The goal for Noosa Luxury Stays, was to stand out in the competitive accommodation sector.
With a focus on top-tier service and transparency, we were honoured to collaborate with them, crafting their new brand from scratch.
Centred around the concept of a key, our creative team developed a brand inspired by “unlocking exclusive luxury accommodation.”
The key symbolises exclusivity, rich heritage of high standards and exceptional quality, and the classical fonts and sophisticated colour scheme cohesively aligned with the essence of the Noosa Luxury Stays brand.
To further enhance cohesion and exclusivity, we integrated the key concept into physical representation by placing actual keys on accommodation doors.
The website was designed to complement the brand, offering guests an immersive experience into the world of Noosa Luxury Stays. The functionality of the website was also crucially important as guests need to be able to sort and find that perfect property in seconds.
Woman holding jute bag or sack bag on white background. Reusable shopping bag. Natural material. Zero waste. Plastic free. Eco friendly concept.
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